Three Steps to a Successful Influencer Campaign

Use Data to Leverage Results

In today’s digital landscape, consumers rely on real-time reviews from social media for recommendations before making expensive decisions. Influencer marketing bridges this gap by connecting consumers with trusted voices.

But how can you use influencer marketing to promote your property? You can find this answer in data-driven strategies. Here is how we helped one of our hotels leverage insights for a high-performing influencer collaboration.

1. Align with the Right Strategy

Before selecting an influencer, we analyzed our hotel’s Instagram and Facebook analytics to discover that women aged 35-45 were our primary audience. With this insight, we knew we wanted to highlight our hotel’s safety features and luxury amenities.

To develop the right strategy, start by gathering data on your target demographic to shape your campaign’s messaging.

2. Choosing the Right Influencer

We chose to collaborate with a travel influencer who had a niche following primarily of women. Similarly, you will want to work with someone whose profile matches your ideal guest.

We opted to work with someone who had a higher engagement rate, thanks to her authentic storytelling. We wanted the reels to feel personal, not corporate.

Give the influencer a shot list so they can highlight your hotel’s premium features. Then, let them add their creative flair, giving the collaboration a personal touch.

3. Track Performance

Our influencer’s reel received over 65k views, increasing our engagement and follower count, making it a successful campaign.

Guests trust influencers’ reviews and recommendations, so the right collaborations can boost your hotel’s visibility and increase your follower count.

Ready to Launch Your Influencer Campaign?

Make sure you:

- Pick an influencer with high engagement and following that reaches your target audience

- Provide a shot list

- Track the Performance to ensure the campaign is a success

If you’d like us to source influencers that fit your brand’s voice, set up a consultation with us by visiting our website. Don’t forget to subscribe to our Newsletter for weekly hospitality marketing insights.