With National Pet Day approaching on April 11, there’s a growing conversation happening across travel - and hotels have an opportunity to meet it in a more intentional way. Pet-friendly travel is no longer a niche offering or a brand add-on. It’s becoming part of how guests choose where to stay in the first place.

According to The Business Case for Dog-Friendly, a 2025 report by Roch Dog CEO Guise Bule, this shift is already well underway. The report highlights that 78% of pet owners travel with their pets each year, and more than half actively seek out accommodations that allow them to do so. Even more telling, over 50% of travelers say they would choose a hotel specifically because it is pet-friendly. That’s not a passive preference, it’s a deciding factor.

For hotels, the implication is simple: if your property isn’t clearly positioned as pet-friendly, you may not even make it into the consideration phase.

For many women, travel isn’t just about choosing a destination, it’s about finding the time, the confidence, and the right circumstances to make it happen. Between competing priorities and the mental load of planning, it can often feel out of reach.

In honor of Women’s History Month, we’ve been spotlighting women who are reshaping the hospitality industry in thoughtful and meaningful ways. This week, we’re proud to feature Portia Smith, founder of Travel With Portia, who is doing exactly that.

Through curated, women-only group trips, Portia creates space for women to travel with ease - fostering connection, confidence, and a sense of community along the way.

Throughout March, we celebrate Women’s History Month. To honor the women on our team, we’re sharing their perspectives on travel, PR, and female empowerment. We hope you enjoy meeting the team and getting a look behind the curtain at what makes us tick.

Every March, International Women’s Day offers a moment to reflect on the voices shaping industries across the globe. In hospitality, those voices are increasingly defining how hotels lead teams, connect with travelers, and adapt to an industry that is constantly evolving.

But the influence of women in hospitality isn’t just about representation in leadership roles. It is also about the perspectives they bring to guest experience, storytelling, and the ways hotels market themselves to modern travelers.

From service philosophy and leadership development to digital innovation, many of the conversations shaping hospitality today are being led by women who understand that meaningful experiences, not just transactions, are what keep guests coming back.

Together, these perspectives reveal something larger about hospitality today. Leadership, creativity, and storytelling are increasingly intertwined.

The hotels that draw from the history, culture, and moments that have shaped them are the ones who understand this. When a hotel evolves into a persona rather than simply a place to sleep, travelers are far more inclined to step inside and experience it for themselves.

For properties fortunate enough to have a rich history, that legacy becomes an important asset. When used thoughtfully, heritage can become one of the most powerful tools in a hotel’s marketing strategy.

In today’s digital landscape, a hotel is no longer sold on location alone. Strong visual elements are what set you apart from other hotels. Along with high-quality photos, reels can transform your hotel marketing strategy. With 75% of travelers using social media to make travel destination decisions, it’s time to capture the attention of travelers with engaging reels.

Check out our tips on how to grab attention before it’s too late!

A Photographer’s Guide to Authentic Hotel Photography

Hotel photography is often synonymous with ultra-polished, corporate images. But if you want to capture the warmth of your space, you’ll want to hire a lifestyle photographer.

I spoke with Alana Kumar, our in-house lifestyle photographer, about her photography process and the on site hurdles she faces.

Professional Photography is Non-Negotiable

In today’s digital landscape, a hotel’s visual identity is more than aesthetics. Your hotel’s photography can be the determining factor in guests’ booking decisions. Whether you’re a professional photographer, property owner, or hotel manager, this guide will walk you through how to showcase your hotel’s unique story through high-quality photos.

Use Featured Snippets to Increase Your Hotel’s Google Rank

It’s no secret that 75% of people never reach the second page of Google search results.  So, of course, showing up on page one is essential to guarantee visibility. For independent hotels this can mean outperforming competitors and increasing direct bookings. But how do you do this?

With a little thing called a Feature Snippet.

From the rooftop ledge, I see everything.

I see hotels throwing breadcrumbs (budgets) everywhere. I see Marketing Directors crunching the numbers in their cubicle. But I see something else too—the ones who fly smarter, not harder.

Here’s what will work for your 2026 Marketing Budget, from a bird's-eye view.

The key to a successful social strategy in 2026 is engaging with your audience and building genuine community.

The way we engage with social media is shifting. Users seek genuine connection and less noise on their feeds. While users try to have a more holistic approach to what they engage with online, this means we need to offer content worthy of their attention.

To create longevity in the ever-changing landscape of social media, it’s crucial to build an authentically engaged community. Here’s our four-step framework to help you build your 2026 community-centered social strategy.

A 2026 Instagram Algorithm Updates Guide

Getting likes is now the smallest part of the equation. When it comes to being seen, Instagram plans to pivot toward new, hyper-personalized content metrics.

Let’s take a look back at all the Trends that Got Us through the Year

If you found it hard to keep up with this year’s Instagram updates, you’re not going crazy. We saw Instagram make the most significant changes yet. Let’s break down the top 10 changes that have shaped your feed:

What an extraordinary year 2025 has been! Reflecting on the past twelve months fills us with immense pride and gratitude. Our journey has taken us from the vibrant energy of Las Vegas to the historic charm of New Orleans to the bright lights of New York City. At every stop, our mission remains the same: to create meaningful connections and measurable impact for our clients in the hospitality industry.

Here’s a deeper look at the adventures we had in 2025:

If you don’t know it now, let us be the ones to tell you. Your hotel guests may be your ticket to influential content creation. But what is UGC (User-Generated Content)? We're glad you asked. UGC is photos, videos, and reviews shared by your guests, and their content can significantly influence booking decisions.

So, how can you collect UGC content? You don’t need to stage every moment, but we recommend creating memorable experiences for your guests so they feel encouraged to snap photos or videos. Here’s a strategic guide to facilitate UGC experiences.

Revy Weighs in from his Bird’s Eye View

“From the top of the lobby, nestled quietly in the Christmas tree, I’ve seen it all. The excited arrivals, blissful naps by the pool, and romantic dinner by the fireplace. Take it from me, humans are missing the best shots!”

If you’re shooting content for your hotel, you’re responsible for capturing the magic that makes guests sing! Here’s our guide to taking the perfect holiday photos:

Great Time to be a pigeon instead of a turkey!

If you haven’t started promoting your Thanksgiving offerings yet, take a deep breath. You’re behind, but it isn’t too late! The Thanksgiving season is a golden opportunity, but the competition is fierce.

The good news? It’s not too late to craft a powerful, last-minute marketing push that fills your rooms.

Here’s your actionable playbook to catch up and win this Thanksgiving season.

The RevPar Media Team Celebrated Five Years in Las Vegas

Here’s a look at all the fun we had on our Las Vegas adventure:

We are thrilled to introduce you to Revy, the newest member of our marketing team! Revy isn’t just any bird; he’s a hospitality connoisseur.

The most wonderful time of year is near. No, not football season! The holiday season! From families seeking a festive getaway to professionals attending holiday parties, demand is high. And so is the competition.

How do you ensure your hotel stands out from the crowd? It requires more than just hanging a few lights. It demands a strategic marketing plan.

Here's your essential guide to crafting a marketing strategy that will have guests choosing your hotel for their holiday celebrations.