A 2026 Instagram Algorithm Updates Guide

Getting likes is now the smallest part of the equation. When it comes to being seen, Instagram plans to pivot toward new, hyper-personalized content metrics.

Let’s take a look back at all the Trends that Got Us through the Year

If you found it hard to keep up with this year’s Instagram updates, you’re not going crazy. We saw Instagram make the most significant changes yet. Let’s break down the top 10 changes that have shaped your feed:

What an extraordinary year 2025 has been! Reflecting on the past twelve months fills us with immense pride and gratitude. Our journey has taken us from the vibrant energy of Las Vegas to the historic charm of New Orleans to the bright lights of New York City. At every stop, our mission remains the same: to create meaningful connections and measurable impact for our clients in the hospitality industry.

Here’s a deeper look at the adventures we had in 2025:

If you don’t know it now, let us be the ones to tell you. Your hotel guests may be your ticket to influential content creation. But what is UGC (User-Generated Content)? We're glad you asked. UGC is photos, videos, and reviews shared by your guests, and their content can significantly influence booking decisions.

So, how can you collect UGC content? You don’t need to stage every moment, but we recommend creating memorable experiences for your guests so they feel encouraged to snap photos or videos. Here’s a strategic guide to facilitate UGC experiences.

Revy Weighs in from his Bird’s Eye View

“From the top of the lobby, nestled quietly in the Christmas tree, I’ve seen it all. The excited arrivals, blissful naps by the pool, and romantic dinner by the fireplace. Take it from me, humans are missing the best shots!”

If you’re shooting content for your hotel, you’re responsible for capturing the magic that makes guests sing! Here’s our guide to taking the perfect holiday photos:

Great Time to be a pigeon instead of a turkey!

If you haven’t started promoting your Thanksgiving offerings yet, take a deep breath. You’re behind, but it isn’t too late! The Thanksgiving season is a golden opportunity, but the competition is fierce.

The good news? It’s not too late to craft a powerful, last-minute marketing push that fills your rooms.

Here’s your actionable playbook to catch up and win this Thanksgiving season.

The RevPar Media Team Celebrated Five Years in Las Vegas

Here’s a look at all the fun we had on our Las Vegas adventure:

We are thrilled to introduce you to Revy, the newest member of our marketing team! Revy isn’t just any bird; he’s a hospitality connoisseur.

The most wonderful time of year is near. No, not football season! The holiday season! From families seeking a festive getaway to professionals attending holiday parties, demand is high. And so is the competition.

How do you ensure your hotel stands out from the crowd? It requires more than just hanging a few lights. It demands a strategic marketing plan.

Here's your essential guide to crafting a marketing strategy that will have guests choosing your hotel for their holiday celebrations.

Have you ever sat in a meeting completely lost and confused by all the acronyms and jargon that’s flying around? Well fear not, Revpar Media has a quick guide for you!

Let’s take a look at the top ten terms you should know.

Goodbye summer, hello pumpkin spice everything and friendly ghosts. Halloween isn’t just for kids and costume parties anymore—it’s a golden opportunity for hotels to create unforgettable experiences, boost off-season bookings, and generate serious social media buzz.

No more candy corn at the front desk. This year, captivate your guests with these three spooktacular marketing ideas that will have them booking a stay just for the thrill of it.

Do you smell that? The pumpkin spice lattes? It’s that time of year again. The leaves are turning red, it’s chilly in the morning, warm in the afternoon, and for hoteliers, that means one thing: budget season. While often met with a mix of spreadsheets, forecasts, and caffeine, this is your chance to set your property up for a stellar year ahead.

Forget tweaking last year’s numbers. This year, it’s time to make power moves. Here’s how to build a bullet-proof budget.

Let's be honest: is your 2025 budget forecast currently based on:

A) Complex data models?

B) A hopeful prayer?

C) A fortune cookie?

If you picked B or C, we feel you. It’s tough out there.

So you want to optimize your budget this season? Then, you’ve come to the right place! 

Let’s be real. We’ve all been there. You’re putting yourself out there. You’re doing the work, but you’re just not turning heads. The phone line is dead and your website is gathering dust.

You’re wondering, “Am I the problem?”

Maybe it’s not you. Maybe it’s your marketing budget. It’s tired. It’s predictable, it’s safe, and frankly, it’s not getting you the ROI (Return on Investment) you deserve.

It’s time for an upgrade. Here’s how raising your marketing budget is like a Birkin bag for your bottom line—it might seem like a splurge upfront, but it’s a classic investment that only appreciates over time.

If you’re like most hotel marketers, your world revolves around a few key performance indicators (KPIs). One of them is Return on Ad Spend (ROAS). This metric tells you how much revenue you earned for every dollar spent on marketing. It’s a vital metric when measuring campaign performance.

But here’s an uncomfortable truth: ROAS is a snapshot, not the entire picture of your marketing campaign’s success. It’s great for measuring the immediate effectiveness of a specific ad. However, it will leave you in the dark in the long term for the health of your brand.

True success isn’t about filling rooms every night, but about building a community of loyal advocates who return year after year. To measure that, you can look at your powerful trio of metrics: Customer Acquisition Cost (CAC), Revenue Per Occupied Room (RevPOR), and Lifetime Value (LTV).

SEO is evolving–a surprise to no one.

But how is it changing search?

AI is restructuring the results page. New technologies are determining what websites to show you. How can you ensure you appear in Google search results?

Here are the three key ideas to live by:

• SEO (Search Engine Optimization)

• AEO (Answer Engine Optimization)

• GEO (Generative Engine Optimization)

SEO sets the stage with a foundational strategy, AEO builds on that by formatting content to appear in snippets, and GEO takes it one step further by ensuring your content is structured and credible.

These three engine optimization tactics work together, so no need to start a new strategy from scratch.

A Guide for Hospitality Businesses

In the competitive world of hospitality, standing out is more challenging than ever.

Guests want more than booking a room; they are seeking memorable experiences. This is why brand storytelling is a game-changer. A well-crafted brand story fosters connection and sets you apart from your competitors. In this blog, we’ll discuss the steps you can take to structure your brand’s story.

Travelers rely heavily on visual content before booking their hotels. While high-quality photos are essential, video marketing can take your strategy to the next level. According to Uno RateGain, 83% of travellers book a hotel after seeing their content. Reels captivate audiences longer and are more likely to be shared, making them a powerful tool for driving bookings.

Choosing the right partnership requires more than a glance at the follower count. To ensure a successful collaboration, you’ll want to know what metrics matter.