On July 17th, the RevPar team had the privilege of attending the TIEWN/BLLA Women’s Leadership conference in California. An event overflowing with inspiration and connection.

Calvin Tilokee, Founder and CEO of RevPar Media, reflects on his experience, saying, “It was powerful to experience the camaraderie and feel a room full of people pulling in the same direction and sharing experiences.”

Increase Instagram Traffic with SEO

Instagram made a groundbreaking update on July 10th–your content will now be available in search engine results. Users will no longer have to open the app to view Reels, photos, or carousels. This new update will revolutionize how marketers connect with people online.

In today’s digital landscape, consumers rely on real-time reviews from social media for recommendations before making expensive decisions. Influencer marketing bridges this gap by connecting consumers with trusted voices.

But how can you use influencer marketing to promote your property? You can find this answer in data-driven strategies. Here is how we helped one of our hotels leverage insights for a high-performing influencer collaboration.

In this debut episode of Socially Awkward, host Calvin Tilokee welcomes Christine Trippi, Founder of The Wise Pineapple and author of Yes is the Answer, for a transformative discussion about “leading from the heart” in hospitality.

The hospitality industry is evolving at lightning speed. At HITEC (Hospitality Industry

Technology Exposition and Conference), they showcased groundbreaking new

technology through 370+ interactive exhibits. From AI-powered hospitality robots to new

fire prevention methods, these advancements optimize workflows and enhance the

guest experience. Here’s a look at the latest innovations from HITEC:

RevPar Media made waves this year at the Boutique Boutique & Luxury Lodging

Association’s Investment Conference in New York City by connecting with CEOs and sponsors. The energy was electric--here are some standout moments that inspired us:

Nestled in the heart of South Carolina is a haven where luxury meets southern charm. Inspired by the beloved state bird, a symbol of joy and renewal, The Wren blends refined hospitality with modern sophistication. Here, every detail is thoughtfully curated, offering a nesting place for travelers looking for an escape that is both tranquil and elegant.

“Keyah” (pronounced keh-YAH) is a word from the Navajo (Diné) language meaning “the land” or “the earth.” But it carries far deeper significance—it represents the sacred bond between humanity and the world that sustains us.

At Keyah Resort, we honor this connection by partnering with with Indigenous communities and offering guests an immersive and educational experience rooted in respect for the land.

Tucked into the misty folds of the Smoky Mountains, The Scoundrel Hotel was born from the myth and mischief of East Tennessee’s moonshine legacy. Inspired by the notorious but beloved moonshiner Popcorn Sutton, our hotel reimagines the backwoods outlaw spirit into something warm, mischievous, and unforgettable.

In the hospitality industry, reputation matters. According to a study by Beverley A Sparks and Victoria Browning, 93% of travelers worldwide use online reviews to make booking decisions. When you respond to negative feedback, it shows that you’re listening and want to problem-solve.

Here’s a step-by-step guide on handling negative comments with professionalism and grace.

Sales Director Jennifer Suski breaks down her proven approach to filling hotel rooms with group business—combining data, relationships, and personalized outreach. Here’s how she does it:

We’re thrilled to announce RevPar Media’s very own podcast—Socially Awkward—hosted by our own Calvin Tilokee! Tune in on May 22, 2025, to your new favorite hospitality podcast.

Social Awkward will feature insightful conversations with hospitality leaders about unexpected challenges, creative solutions, and a behind-the-scenes look at the hospitality industry.

At a creative marketing agency, burnout is the enemy—because inspiration doesn’t come from staring at a screen 12 hours a day. I spoke with our Project Manager, Fiona Chow, and asked her how she optimizes her workflow to maintain a work-life balance.

Since Fiona manages multiple projects simultaneously, she allocates blocks of time for specific tasks, like weekly check-ins with the team and overseeing minor details of overarching project developments. Then, she also optimizes her off time by exploring her city.

Thank you to everyone who joined us at AAHOACON25 in New Orleans! It was an incredible experience filled with networking, insightful discussions, and, of course, some fun challenges at the RevPAR Media booth. Here’s a quick recap of our trade show adventure.

Creating a memorable brand identity is essential for any business, whether starting from

scratch or rebranding, the process requires time and research.

Alana Kumar, RevPar Media’s Graphic Designer, offers insight on how to craft a brand

identity that stands out.

The Asian American Home Owners Association (AAHOA) is hospitality’s largest hotel owners association in the world, with nearly 20,000 members. Each year, the organization hosts the largest hospitality convention in the world and is a central hub for networking, learning, and connecting with hoteliers across the globe. This year, RevPar Media’s founder, Calvin Tilokee, will be moderating a panel on Wednesday, April 16th. Here’s a sneak peek of what you’ll see at the upcoming panel.

Dos and Don’ts of Hotel Influencer Marketing

The hospitality industry has evolved significantly with the rise of eCommerce, making it an essential channel for driving bookings and revenue. For hotel General Managers (GMs), understanding the nuances of eCommerce is critical to staying competitive in a highly dynamic market. Here are three essential insights tailored specifically for hotels to help maximize their eCommerce potential.

Revenue management and marketing are two sides of the same coin. To increase revenue, you must first identify your target audience. Understanding your market allows you to create tailored social media content that reaches future guests, ultimately increasing sales.