How to Increase Your Hotel’s Visibility
Use Featured Snippets to Increase Your Hotel’s Google Rank
It’s no secret that 75% of people never reach the second page of Google search results. So, of course, showing up on page one is essential to guarantee visibility. For independent hotels this can mean outperforming competitors and increasing direct bookings. But how do you do this?
With a little thing called a Feature Snippet.
What is a Featured Snippet?
When you Google a question, you may notice a box at the top of your search results page that directly answers your inquiry. That is a feature snippet. Featured snippets are short excerpts from blogs or articles that Google highlights at the top of search results. These answers come from well-structured web pages.
But I’m a Hotel! Why Should I Care About Featured Snippets?
To Be Seen is to be BOOKED!
Featured snippets appear above paid ads and organic listings–making it the prime time for webpages. Since users are most likely to click the first result, this means a significant boost in your website traffic. This gives users more opportunities to book directly with you.
Become a Local Authority
If your hotel’s website is optimized for local SEO and answers commonly asked travel-related questions, Google is more likely to pull your content for snippets. Not only will this improve your site’s visibility, but it’ll also strengthen your hotel’s credibility. Travelers are more likely to book with hotels that answer their questions and provide local insights. With time, you will build long-term trust with guests and act as a reliable guide.
This Sounds Great, But How Do We Do It?
Use Long-Tail, Question-Based Keywords
Find out what travelers are asking and build your content around those questions. Don’t waste your time with general topics; focus on keywords like “How far is [your hotel] from [attraction]?” or “Best Restaurants near [hotel].” These specific keywords will increase your chances of being featured in a snippet, targeting guests looking to book.
Format Your Website for Success
Google favors content that is structured and scannable. To make sure your site is formatted for scannability, create:
Clear Headers that include Keywords
Short Paragraphs
Bullet Points (like right now) or Numbered Lists
When you structure your blog content for scannability, Google is more likely to pull it for snippets.
Restructure FAQs and Repurpose Content
Strategically repurpose content to include long-tail keywords and format FAQs to match popular Google questions. Keeping content up to date lets Google know you’re a trusted source. With time, you’ll earn chances to be featured in snippets, increasing website traffic.
Increasing Your Website’s Visibility
With the right approach, you can organically grow your website traffic by optimizing your website for scanability and establishing yourself as a local authority with long-tail, question-based keywords. All it takes is a little bit of strategy!
Let’s Develop Your Strategy
Schedule a call with us and let’s strategize your website’s content. And if you haven’t already, subscribe to the STAR Report, so you don’t miss out on more marketing insights.
