Santa’s Elves Everywhere! AKA – How to Use UGC Content

Turn Holiday Cheer into User-Generated Content

“Humans love photo ops! Why do you think I’m always in a three-piece suit when I’m hunting for worms? There’s a saying in the bird community, ‘You gotta look fly to fly.’”

Revy

If you don’t know it now, let us be the ones to tell you. Your hotel guests may be your ticket to influential content creation. But what is UGC (User-Generated Content)? We're glad you asked. UGC is photos, videos, and reviews shared by your guests, and their content can significantly influence booking decisions.

So, how can you collect UGC content? You don’t need to stage every moment, but we recommend creating memorable experiences for your guests so they feel encouraged to snap photos or videos. Here’s a strategic guide to facilitate UGC experiences.

Create “Instagramable” Photo Opportunities to Boost UGC: 

Don’t leave memorable moments to chance. Design scenes in your lobby or common areas for capturing. Try using what’s unique to your property or location.

Leverage the Holiday Season: Is Santa in town? He may make a special visit to your hotel for family photo opportunities. If you’re pet-friendly, invite furry friends to snap a photo with Santa, too. Crying kid in your Santa photo? Nothing a little Photoshop can’t fix. 

Pro tip: Use your feather tool to soften the tear tracks and red cheeks.

Engage the Whole Property: Create stunning backdrops by the pool, in the garden, or at your on-site coffee/wine bar. You can include seasonal decorations or timeless decor to highlight your hotel’s beauty.

Create a Catchy Hashtag:

Hashtags are key if you want to be searchable on social media platforms. Never underestimate the power of a quippy hashtag!

Keep it Simple! Life is all about finding that perfect balance, right? Your hashtage should be simple but also unique. Ensure it’s easy to spell and remember.

Promote it Everywhere: Key cards, tables, menus, and by the pool or spa! 

But How Do We Get People to Use It? By using an incentive, of course! Prompt guests to use the hashtag when leaving a positive review by offering discounts, gift cards, and free or discounted drink at the bar.

Run Engaging Contests and Holiday Campaigns: 

The flock loves a little friendly competition! A contest gives guests a clear reason to create content. Here’s how you can structure your competition so you get the most out of your campaign:

Define Your Goal AND Theme: Some ideas: “Best Holiday Family Photo,” “Best Christmas Tree Photo,” “Find Santa’s Reindeer.”

What’s the Prize? The award should be worth the effort. If you can’t offer a free or discounted stay, provide a free amenity or free dinner.

Simple Instruction: Make sure your competition rules are clear and easy to find on your feed as you continue posting.

Pro Tip: You’ll need to ask permission before using UGC, and you’ll need to credit the creator. But it’s a great way to build trust with your online community.

Ready to Spruce Up Your User-Generated Content?
The best photos don’t just show a scene, they tell a story. If you’re ready to level up your content strategy, give us a ring.