Your Marketing Budget is So Last Season: Let’s Give it a Make Over
Let’s be real. We’ve all been there. You’re putting yourself out there. You’re doing the work, but you’re just not turning heads. The phone line is dead and your website is gathering dust.
You’re wondering, “Am I the problem?”
Maybe it’s not you. Maybe it’s your marketing budget. It’s tired. It’s predictable, it’s safe, and frankly, it’s not getting you the ROI (Return on Investment) you deserve.
It’s time for an upgrade. Here’s how raising your marketing budget is like a Birkin bag for your bottom line—it might seem like a splurge upfront, but it’s a classic investment that only appreciates over time.
1. Increased Reach: Get Your Name on the VIP List
Think of the digital landscape as the hottest club in Manhattan. You can’t meet your ideal guest if you never try anything new. You need to be where the action is.
A raised budget means you’ll be able to invest in avenues that promote your business, for example:
Google Ads: Be the first hotel people see when they go to book.
Social Media (Instagram & Facebook): For broadcasting your hotel’s story while leaving more to be desired.
OTAs & Metasearch: (Yes, we said it.) While our ultimate goal is to drive direct bookings, you must be present where guests are shopping. Strategic metasearch campaigns ensure you’re seen and can steal clicks back to your own website.
More budget = more reach. Be seen where it matters. It’s about being the front-page story. Don’t be forgotten in the classifieds.
2. Enhanced Brand Positioning: Your "It" Factor
Investing in high-quality photos and videos is your hotel’s “it moment.” Invest in the assets that make people fall in love with your hotel:
Professional Photos & Videos: Give guests something to dream about with high-quality photos and videos.
What’s your story? Are you a historic gem with age-old tales? Or a city escape for business travelers? Your brand voice is your personality, so flaunt it!
Content Marketing: A blog (much like this one!) that positions you as an expert in your destination builds trust and SEO authority.
Premium marketing tells the world you are fabulous. You’re not just a place to sleep; you’re an experience worth posting about.
3. Capturing Demand in Season: Knowing What’s in Season
Just like in love, timing is absolutely everything. You wouldn’t wear a full fur coat in July.
Understanding the rhythms of your demand is everything. Guests have active "shopping" seasons. Investing in targeted ad campaigns during these peak demand windows is like knowing when to wear closed-toe shoes versus sandals. When everyone is actively looking, you need to be the first name on their lips.
Ready for Your Glamour Shot?
Let’s face it, navigating the marketing world is exhausting. The algorithms change faster than Carrie’s heel, and managing campaigns across multiple platforms is a full-time job.
You need an expert wingman. A Samantha Jones for your hotel.
RevPar Media is here to be your very own marketing powerhouse. From branding to social media management, we’re here for you, so you can focus on what you do best.
So, let’s discuss your marketing makeover.
After all, the most important relationship you have is the one with your bottom line.
And we believe in love.
xoxo,
RevPar Media
