3 Reasons Hotels Should Incorporate Reels Into Their Marketing Strategies
Travelers rely heavily on visual content before booking their hotels. While high-quality photos are essential, video marketing can take your strategy to the next level. According to Uno RateGain, 83% of travellers book a hotel after seeing their content. Reels captivate audiences longer and are more likely to be shared, making them a powerful tool for driving bookings.
But if that isn’t enough of a reason to include more video content in your strategy, here are three more reasons hotels should post reels:
1. Boost Your SEO Visibility
Video content improves your SEO for several reasons. Since reels generate higher engagement, Google’s algorithm prioritizes them. The metric titled “dwell time” measures how long users are on your page, and the longer the “dwell time,” the more Google pushes your website.
Social media also plays a crucial role in SEO. Platforms like TikTok functions as search engine for younger users. Travelers are accustomed to receiving real-time reviews about a hotel stay. To amplify your visibility and attract potential guests, add video content to your website and social media platforms.
2. Build Trust with Your Audience
Travelers want to know what to expect before booking. Room tours, amenity highlights, and immersive experiences are great ways to showcase your property authentically. According to SiteMinder, 71% of travel searches on YouTube are for destination names, proving that your future guests likely prefer videos to lengthy captions.
By providing honest glimpses of your rooms, travel inspo, and unforgettable guest experiences, you build your credibility and help travelers envision their stay with you.
3. Videos Increase Engagement and Bookings
According to Simplotel, “51% of leisure travellers find hotel videos helpful in selecting a hotel and booking online.” And almost 67% of the responders said they prefer to watch a video of room amenities and services offered by hotels. By incorporating video content into your strategy, you optimize your online platforms by showcasing your services and increasing your chances of reaching your target audiences. Using all of these elements together will help you increase your bookings.
Elevate Your Hotel’s Marketing!
If you’re ready to start your video marketing strategy, reach out to RevPar Media to build your digital strategy. For more marketing insights, subscribe to the S.T.A.R. Report. Let’s turn your browsers into hotel guests!