3 Steps to Craft Your Hotel’s Unforgettable Brand Story
A Guide for Hospitality Businesses
A Brand by RevPar Media, The Wren.
In the competitive world of hospitality, standing out is more challenging than ever. Guests want more than booking a room; they are seeking memorable experiences. This is why brand storytelling is a game-changer. A well-crafted brand story fosters connection and sets you apart from your competitors. In this blog, we’ll discuss the steps you can take to structure your brand’s story.
Step 1: Define Your Core Identity
● Are you a historic building?
● Are you a family-owned property or a new one?
● Are unique experiences a part of your hotel’s experience?
People remember stories, not sales pitches. When you highlight what makes your hotel unique, guests will feel a deeper connection to the experience.
What’s Your Mission?
Does your hotel focus on sustainability? Or are you an affordable luxury experience? Your mission statement captures hotel’s essence into one powerful idea that shapes every guest experience and becomes the heartbeat of your brand.
Step 2: Identify Your Target Audience
Here are a few points to consider when identifying your ideal guest:
● Who stays at your hotel?
● What do they prioritize?
● How did they find you?
Once you identify your target audience, you can tailor your message to reach this demographic. Through effective marketing and social media strategies, you can connect with future guests and provide previous guests with a reason to return.
The Scoundrel. A unique branding concept by Revpar Media
Step 3: Craft a Unique Narrative
Now it’s time to weave your brand’s identity into a compelling story. Here’s how:
● THE HOOK
The hook should grab the guest’s attention by leading with an intriguing fact or emotional element. You want to give the guest a reason to care about your hotel before they step through the door.
● THE JOURNEY
This is when you can share how your hotel was created and make guests feel a part of the experience. You can guide your guests through your hotel’s story with interior design elements and digital marketing design. From the check-in email to walking out the door, guide your guest through your hotel’s unique story with interactive experiences.
FINAL THOUGHTS
Reinforce your brand’s commitment to hospitality by using your carefully crafted narrative in digital assets. For examples on how to do this, check out our previous branding work. Need more in-depth insights? Click the article for tips from our in-house designer, Building a Brand Identity: A Designer’s Guide. Use these resources to help you craft your brand’s story from start to finish.
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