Is AI Hiding Your Webpage from Travelers? Find Out!
SEO is evolving–a surprise to no one.
But how is it changing search?
AI is restructuring the results page. New technologies are determining what websites to show you. How can you ensure you appear in Google search results?
Here are the three key ideas to live by:
SEO (Search Engine Optimization)
AEO (Answer Engine Optimization)
GEO (Generative Engine Optimization)
SEO sets the stage with a foundational strategy, AEO builds on that by formatting content to appear in snippets, and GEO takes it one step further by ensuring your content is structured and credible.
These three engine optimization tactics work together, so no need to start a new strategy from scratch.
SEO: YOUR CORE FOUNDATION
SEO sources content through keyword matching, working within the fundamentals of which include: usefulness, clarity, and structure.
What has shifted is what search engines define as helpful. Algorithms now assess content clarity, structure, and how well it satisfies user intent. If you're already practicing strong SEO, you're ahead of the game—AEO and GEO build directly on this foundation.
AEO: INSTANT ANSWERS
Answer Engine Optimization (AEO) helps search engines deliver answers directly to the user's result page without requiring a click. This is where your featured snippets (position zero), AI overviews, and voice search results live.
To have your content pulled for AEO answers, your website must be well structured, answer common questions, have clear headings, and schema markup.
The good news? If your SEO is strong, you're already well on your way.
GEO: THE NEW FRONTIER
Generative Engine Optimization is the newest evolution of optimization. Instead of pulling snippets, it generates summaries in real-time using AI.
Your goal with GEO is to become a trusted source for AI-generated results. And we can achieve this through our foundations of clarity, structure, and—newly added— authority.
AI favors content that's factually accurate and supported by credible sources. You can build your site's credibility by citing third-party sources, maintaining a proper website structure, highlighting your expertise, and addressing frequently asked questions.
As long as you continue building your site's credibility, you will be enhancing your site for Generative Engine Optimization.
WHY THIS MATTERS FOR HOTEL BRANDS
Let's review:
SEO is your CORE STRATEGY.
AEO displays your optimized snippets, summaries, and voice search
GEO pulls content to generate responses
If your hotel website isn't populating in featured answers or AI summaries, you are missing critical organic traffic opportunities.
HOW CAN WE HELP?
Are you in good standing with the AI gods? Find out!
Stay ahead of the curve. Contact us today for your SEO audit.
And for ongoing insights, subscribe to the S.T.A.R. Report and our podcast, Socially Awkward.
