Instagram's Breaking News: Use SEO to PropelYour Strategy

Increase Instagram Traffic with SEO

Instagram made a groundbreaking update on July 10th–your content will now be available in search engine results. Users will no longer have to open the app to view Reels, photos, or carousels. This new update will revolutionize how marketers connect with people online.

Varn’s article, “Meta Announces Instagram Update Set to Shake Up Search,” indicates Instagram made this change to keep up with YouTube and TikTok, which already appear in SERPs (Search Engine Results Pages).

Professional accounts will now be able to reach people beyond the app. With the right strategy, you can increase your search traffic. This means you can increase your content’s lifespan–no more buried offers or insights in the feed. Promotions can continue as landing pages and remain searchable with this new feature.

How to Optimize Your Profile:

Here’s what you can do right now to update your Instagram Profile:

- Include Keywords in your Bio

- Write SEO-Friendly Captions – Update old captions as well.

- Use Instagram’s Alt Text to Include Targeted Words and Phrases

- Rename Your Image Files Before Posting to Include Keywords

- Add Keywords to Hashtags

Don’t get left behind! This update is still new, so make these updates to stay ahead ofthe curve.

Still Don’t Know Where to Start?

Schedule a consultation with RevPar Media for an SEO Audit and let us help you update your strategy. Don’t forget to subscribe to the S.T.A.R. Report for more marketing insights like this.